Variable Data Printing

UK Banner Printing offers variable data printing services that enable you to create custom print items for individual customers. This method, also referred to as variable information printing, variable imaging, or variable data publishing, allows you to include a unique message, image, or graphic on each item. Personalisation and customisation possibilities are limitless with banner printing services like VDP.

To avoid any white areas appearing on the corners of your bottle tags, it’s important to include a little overprint or “bleed” around the margins of your artwork.

variable data printed postcard

Things you can print with VDP

  • Personalised messages
  • Mailing addresses
  • Branch-specific addresses & contact details
  • Targeted content for each market demographic or region
  • Unique vouchers, discount codes & offers
  • Staff headshots, local photography & other images
  • Sequential numbering & verification codes
  • Personalised URLs & QR codes

How does variable data printing work?

Banner printing with variable data requires a static artwork design template and a set of unique data such as images, lines of text, and design elements to be printed on each product. The digital printing software is used to print the static artwork and variable data simultaneously on each item, eliminating the need to manually create multiple variations of the artwork. This process saves time and effort, allowing you to focus on other aspects of your business.

csv file icon

What do I need to set up a VDP print run?

To set up artwork for variable data printing, banner printing services require a static artwork design file with design elements that remain the same across all printed items. Additionally, a spreadsheet document with a CSV file format is needed, containing a list of all the unique data you want to print. This process is straightforward, and with the help of banner printing experts, you can set up your artwork for variable data printing with ease.

What if I want to print unique images on each item?

Banner printing services make variable image printing hassle-free. To print variable images, you can simply include each image’s file name in your database and send a folder file containing all of your image files, static artwork file, and database file to us. Our experts can handle the rest and ensure that your variable image printing is executed seamlessly.

How can I specify how VDP elements are arranged on my print design?

To request variable data printing, you can leave a note at checkout or use InDesign, Photoshop, or Illustrator to add placeholder text or graphics on a separate layer from the rest of your design. Afterward, our banner printing services will provide a digital proof of your design, highlighting the placement and appearance of the VDP elements on your final printed design. If any adjustments are needed before printing, we are always happy to help. Simply let us know, and we’ll work with you to achieve the desired result.

If you are unsure about variable data or have any questions then call us on 023 8087 8037 or email us.

Shopping Cart
Scroll to Top